- Title: Be Obsessed or Be Average
- Author: Grant Cardone
- Publication: Portfolio (October 11, 2016)
- Genre: General, Business/Finances
- Pages: 240 pages
- Format: Hardcover
- Source: Library
- Rating: 5/5
Grant Cardone’s notion of obsession as a good quality impressed me. He transmutes the common negative imagery surrounding the term into something positive. For example:
Obsession with drugs? Not cool.
Obsession with positive career goals? Very cool.
Be Obsessed or Be Average is a fast-paced 200+ page read. There were a few repetitive passages in the book but I took them as friendly reminders to stick with your “positive obsessions” or else. Remaining average is like wandering around in the circles in the middle of nowhere. You don’t want to be doing that until you die.
Here are ten tips from Cardone for staying in the “obsessed zone”:
You’re obsessed with a certain interest? Your next mission is to find people who are just as obsessed as you are. You can find them on Facebook, LinkedIn, and more.
Now, don’t network exclusively online. Go out and meet actual living, breathing people. Find local clubs and attend conventions related to your interests too.
2. “Focus on Increasing Income”
How can you use your obsession to increase your income? Discover ways you can get that done asap! You want to do what you love and get paid for it.
3. “Complete Every Task From Start to Finish”
You wouldn’t stop a multi-million dollar movie production only because of one iffy scene (that’s expensive). Finish it! There will be some days you don’t want to do it but you’ll thank yourself once it’s done.
4. “Never Settle”
Congrats, you’ve accomplished a goal! Now, create a new one and finish that one.
Plan. Achieve. Repeat. Don’t stop.
5. “Always Raise and Refuel Your Obsession”
You love food. You love taking food photography. You attend dozens of cooking classes.
You do all sorts of cool hobbies related to food until one day, you’re not in the “foodie mood”. The thought of food makes you want to puke.
The remedy: the cooking channel. All of those inspiring cooking shows refuel your passion for food. Now you’ve set up an Instagram account for your foodie photos, sell your higher quality food photography, and blog about your favorite foods at your local restaurants. You even have risen to Youtube stardom thanks to the Youtube cooking channel you’ve filmed from the comfort of your own home.
That’s what raising and refueling your passion is all about.
6. “Stick and Stay, It’s Bound to Pay”
You love to play video games so you started an affiliate marketing aside from working full-time at a boring corporation. Problem: you’re only making three dollars a month from your site.
Don’t freak out!
Find out what you’re doing wrong, sort out possible solutions, and get back to work. Months later, after a couple of tweaks with your site, you make enough money to quit your corporate job and deal with video games 24/7.
Persistence is key!
7. “Make Time for Your Obsessions”
If you don’t start out with an hour with your obsession due to your super busy lifestyle, why not start out with fifteen or thirty minutes? That’s still time. Don’t starve your obsessions.
8. “Be Charitable”
It’s good to make loads of money but it’s better to share some of it too.
9. “Avoid Those Who Don’t Talk about Money”
I found this to be a little mean at first but I understood later the context Cardone was pulling. If you’re serious about bringing in more financial success in your life, you have to surround yourself with people who are the same boat.
Stay clear of those who complain about money 24/7 and don’t do anything about it. You’re not about that life.
10. “Don’t Worry about Haters”
Haters hate while you continue to create. It only reveals you’re doing something right. Haters will do anything to slow you down. Don’t let them waste your time.
There are definitely more tips Cardone provided in Be Obsessed or Be Average. I recommend reading this book along with The 10x Review.
Obsession can lead you to amazing abundance. However, the kind of obsession when you’re snorting pounds of cocaine every day or stalking one of the Kardashian sisters is not okay.
Don’t do it. That’s not cool.
Comment below if you’ve read this book or you have any book-related recommendations! 😉